What do you know about social media aside from having a profile on maybe Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus and more? Combining a social media strategy with your website makes very good business sense.
How many times have you heard or read the news and they mention a post on Twitter? Or social media played a big part in a story?
social media strategy
Whether you like the idea or not, a social media strategy will play a big part in growing your business and finding more customers. Why? Because social media makes it easy to interact with your customers and get your message out there.
Depending on the kind and size of your business and its target audience will determine which platform/s will be best suited to you. For instance, you may use LinkedIn for most of your updates and networking however, a presence on Twitter and Facebook may also be needed.
Our team will discuss this with you during your consultation to find out which social media platforms are best for you.
Creating your social media strategy will entail:
Clarifying your business’ social media goals
Auditing your current social media status
Developing your content strategy
Using analytics to track your progress
Adjusting your strategy as needed
There are many ways to do this to simplify the process and so that you are not weighed down with the burden of having to remember to update your profiles daily.
We can put your mind at ease with our simple plans of building and engaging an audience, networking with your potential customers, helping your network grow, posting updates and maintaining analytics reports to show progress.
This may all sound like a lot of work however using social media has replaced advertising on places like traditional white and yellow pages for instance. There are also a host of business directory listings where you can list your business at no cost which also provide monthly analytics reports.
Speak with one of our team today to put your mind at ease at how we implement this into your marketing process. Contact us now on 0407 424 674. You’ll be glad you did.